Email marketing has been started at a long period back and it will be the most relevant marketing solution at any time. Some of would you think that "Email Marketing is an old way of marketing and it will die nowadays". That has huge foolishness, Email marketing is never dead. The email will be the most efficient marketing way of making leads, sales and to make traffic to your website. You can make your email marketing get successful by following these step-by-step guides.
Every marketing section gets updated every year. so you should make sure that you have been following the updated way. Before starting the steps, I would tell you one thing that, in my view, Email marketing beginners started their journey in two ways, one is the Right Way and the other is the Wrong Way.
The Right way is said to be the correct and legal way of doing Email marketing. With the legal steps and today, I will be presenting you the right way with the right steps. If you are doing email marketing in the right way then you got good sales, good leads and you never got a google penalty.
On the other hand, there is a wrong way, now you think that how to do email marketing in the wrong way. In the wrong way, At first, they create a Gmail id on google. The next step is to buy an email directory (There are so many email directories available on many websites.) The last step is sending them Emails repeatedly with the same messages as podcasting with the help of some cheap software. The marketers would think that 'oh, this was an easy way of Email marketing'. But that was big foolishness. There you have to face full of negative impact from this type of marketing. Some of them are the following:-
- You never got good sales or leads.
- The 90% of the Emails you got from the directories are not live.
- You have a 99% chance to get a google penalty.
- There is a chance to block your IP address by google.
- Your spam score will highly increase.
So this is the wrong way
In the right way, there have so many strategies to make email marketing a great success. Today I would be saying about one of the strategies that I should follow in my beginning stage. (The other strategies will be published in upcoming articles in digital marketing section). This one is my personal strategy that I would get success in my beginning.
Step -1:-
Make an Email address with your business name. You can choose any of the email providers like Yahoo, Google, etc or you can make webmail with your website address. You have to ensure that your email address and name should look like a professional one (like a company name) Eg:- manu@manutechcompany.com, Email name:- Manu Tech Company.
Step -2:-
The next step is to choose and create an account on a good email marketing software. There are tons of email marketing software is available on the web. But 80% of them are not spam-proof. If you will choose spamming software you will get a google penalty in the place of traffic. So you should only choose spam-proof software. some of them are:-
- MailChimp
- Get response
- Hubspot
- Convertkit
Step -3:-
I tell you a bit before that Email marketing has a lot of strategies and I will present one of them today. Step no:1 and step no:2, they are the basic steps and you should follow that 2 steps I all strategies. In this strategy, the third one is to create a landing page. 90% of you should know that what is landing page. For example:-
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| Image credit: hubspot.com |
This is just a landing page design posted by hubspot.com. A landing page is described as that is a poster of your business and it is used for collecting emails and growing your email list. You should post it by describing what is your business and making a point chart with what should you offers to the visitors. After that, you can use a sign-up button on there. When people sign up, then you got their email address. At the last of that page, you should ask for permission to send emails to them. You can make landing pages with all of the software that I have mentioned above in step 2
(There is a guide for how to make a landing page for describe it briefly, that will be coming soon.)
When people sign up on your landing page then you can email them instantly, there is no need for other permissions.
Step -4:-
This was a simple step, that is to publish your landing page When you created a landing page on MailChimp or any other paid software they will automatically publish your landing page on google. After that, you can promote your landing page through social media or by any other means. When you can reach your landing page to the targeted audience and then you got more Emails.
Step -5:-
The next step is to build and grow your email list. After you got the Email address from the sign-ups you will arrange them using a spreadsheet or your email marketing software would provide by itself. You have to arrange it with the base of name, last name, category, and email address. This is helpful for sending a more friendly and custom email to them. That will increase your sales. After that, Grow your email list using advertising and promotion of your landing page. If you got more emails, that means you got more visitors. That will increase your business.
Step -6:-
This would be the last step and the most decisive one, that is sending emails. You would think that 'it is the easiest step because it's an easy job to do sending emails' Yes that's an easy step, you can email them using automated email sending software (that will be provided by your email marketing software) with same messages. If you do those ones, your conversion rate will decrease as <1% (conversion rate is the ratio by the number of emails you send and the traffic that you got), and your spam score is highly increasing. So you must careful during sending Emails. To do sending emails without decreasing conversion rate and without increasing the spam score, you must follow these elements:-
- Make your email messages as more friendly.
- Sending maximum custom emails ( with the visitor name, etc.)
- Some software provides automated custom emails, you must use it.
- If that sends a reply, you must respond to it.
- You will send an email with more offering words and the small detailing of your product.
So I hope that you should definitely use this Email marketing strategy for your business. I would make articles about unlimited email marketing strategies and other digital marketing strategies on the digital marketing section in upcoming days to grow your business, sales, and traffic. if you have any suggestions about this article please post it as a comment or contact me personally with this email: manutechs999@gmail.com.
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Cheers,
Manu
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